{"id":23771,"date":"2025-11-25T11:08:22","date_gmt":"2025-11-25T10:08:22","guid":{"rendered":"https:\/\/lindemannlaw.ch\/team\/robert-fritze-marketing-communication-brand\/"},"modified":"2026-03-04T12:02:05","modified_gmt":"2026-03-04T11:02:05","slug":"robert-fritze-marketing-communication-brand-de","status":"publish","type":"team","link":"https:\/\/lindemannlaw.ch\/de\/team\/robert-fritze-marketing-communication-brand-de\/","title":{"rendered":"Robert Fritze, MA"},"content":{"rendered":"<p>Robert Fritze ist f\u00fcr die Bereiche Marketing, Branding und Kommunikation bei LINDEMANNLAW verantwortlich.<br \/>\nRobert hat \u00fcber 16 Jahre lang Design- und Innovationsteams aufgebaut, geleitet und vergr\u00f6\u00dfert. Meist mit Prokura<\/p>\n<p>In seinen Stationen in f\u00fchrenden Unternehmensberatungen und Full-Service-Agenturen hat er \u00fcber 100 erfolgreiche Projekte f\u00fcr seine Kunden verantwortet. Branchen\u00fcbergreifend. F\u00fcr Fortune\u2011500\u2011Unternehmen, Start\u2011ups und Scale\u2011ups. B2B und B2C. Unter anderem f\u00fcr Luxusmarken wie Louis Vuitton, Jelmoli, KaDeWe u.v.m.<\/p>\n<p>Dabei verantwortete er Digital- und Service-Strategien, entwickelte Produkte und Services end-to-end und trieb Growth durch gezielte Marketingmassnahmen voran.<br \/>\nAusserdem unterst\u00fctzte er Unternehmen in komplexen Transformations- und Change-Prozessen. Von der Mitarbeiterbef\u00e4higung \u00fcber die Optimierung von Prozessen, Tools und Systemen bis zur St\u00e4rkung von Kundenzentrierung und Unternehmenskultur.<\/p>\n<p>Parallel war er viele Jahre Dozent f\u00fcr Strategisches Design Thinking, Kundenzentrierung und digitale Produkt- und Serviceinnovation;<\/p>\n<p>aktuell lehrt er an der HWZ Z\u00fcrich im Fach Customer Psychology and Behavior. Er h\u00e4lt einen Master of Design der HS Anhalt am Bauhaus Dessau.<\/p>\n<p>Robert spricht fliessend Deutsch und Englisch.<\/p>\n","protected":false},"featured_media":23767,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"related_contact":[],"expertise":[],"webparts":[],"class_list":["post-23771","team","type-team","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Robert Fritze, MA | Lindemann Law<\/title>\n<meta name=\"description\" content=\"Robert Fritze has spent over 16 years building, leading, and scaling design and innovation teams. Often with commercial power of attorney.Across leading consulting firms and full-service agencies, he has delivered more than 100 successful projects for his clients. Cross-industry. For Fortune 500 companies, start-ups, and scale-ups. B2B and B2C. Including luxury brands such as Louis Vuitton, Jelmoli, KaDeWe and many more.He has led digital and service strategies, developed products and services end-to-end, and drove growth through targeted marketing initiatives. He also guided organizations through complex transformation and change programs. From employee enablement to process, tool, and system optimization, all the way to strengthening customer centricity and corporate culture.In parallel, he spent many years as a lecturer in Strategic Design Thinking, Customer Centricity, and Digital Product &amp; Service Innovation; he currently teaches Customer Psychology and Behavior at HWZ Zurich. He holds a Master of Design from HS Anhalt at the Bauhaus Dessau. 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Including luxury brands such as Louis Vuitton, Jelmoli, KaDeWe and many more.He has led digital and service strategies, developed products and services end-to-end, and drove growth through targeted marketing initiatives. He also guided organizations through complex transformation and change programs. From employee enablement to process, tool, and system optimization, all the way to strengthening customer centricity and corporate culture.In parallel, he spent many years as a lecturer in Strategic Design Thinking, Customer Centricity, and Digital Product &amp; Service Innovation; he currently teaches Customer Psychology and Behavior at HWZ Zurich. He holds a Master of Design from HS Anhalt at the Bauhaus Dessau. 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