{"id":23834,"date":"2025-11-25T11:08:22","date_gmt":"2025-11-25T10:08:22","guid":{"rendered":"https:\/\/lindemannlaw.ch\/team\/robert-fritze-marketing-communication-brand\/"},"modified":"2026-03-04T12:01:45","modified_gmt":"2026-03-04T11:01:45","slug":"robert-fritze-marketing-communication-brand-fr","status":"publish","type":"team","link":"https:\/\/lindemannlaw.ch\/fr\/team\/robert-fritze-marketing-communication-brand-fr\/","title":{"rendered":"Robert Fritze, MA"},"content":{"rendered":"<p>Robert Fritze a pass\u00e9 plus de 16 ans \u00e0 cr\u00e9er, diriger et d\u00e9velopper des \u00e9quipes de conception et d&rsquo;innovation. Souvent avec une procuration commerciale.<\/p>\n<p>Il a men\u00e9 \u00e0 bien plus de 100 projets pour ses clients dans des cabinets de conseil de premier plan et des agences \u00e0 service complet. Dans tous les secteurs d&rsquo;activit\u00e9. Pour les entreprises du Fortune 500, les start-ups et les grandes entreprises. B2B et B2C. Y compris pour des marques de luxe telles que Louis Vuitton, Jelmoli, KaDeWe et bien d&rsquo;autres.<\/p>\n<p>Il a dirig\u00e9 des strat\u00e9gies num\u00e9riques et de services, d\u00e9velopp\u00e9 des produits et des services de bout en bout et stimul\u00e9 la croissance gr\u00e2ce \u00e0 des initiatives de marketing cibl\u00e9es. Il a \u00e9galement guid\u00e9 des organisations dans le cadre de programmes complexes de transformation et de changement. De l&rsquo;habilitation des employ\u00e9s \u00e0 l&rsquo;optimisation des processus, des outils et des syst\u00e8mes, jusqu&rsquo;au renforcement de l&rsquo;orientation client et de la culture d&rsquo;entreprise.<\/p>\n<p>Parall\u00e8lement, il a enseign\u00e9 pendant de nombreuses ann\u00e9es la r\u00e9flexion strat\u00e9gique sur la conception, le centrage sur le client et l&rsquo;innovation num\u00e9rique en mati\u00e8re de produits et de services ; il enseigne actuellement la psychologie et le comportement des clients \u00e0 la HWZ de Zurich. Il est titulaire d&rsquo;une ma\u00eetrise en design de HS Anhalt au Bauhaus Dessau.<\/p>\n<p>Robert parle couramment l&rsquo;allemand et l&rsquo;anglais.<\/p>\n","protected":false},"featured_media":23766,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"related_contact":[],"expertise":[],"webparts":[],"class_list":["post-23834","team","type-team","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Robert Fritze, MA | Lindemann Law<\/title>\n<meta name=\"description\" content=\"Robert Fritze has spent over 16 years building, leading, and scaling design and innovation teams. Often with commercial power of attorney.Across leading consulting firms and full-service agencies, he has delivered more than 100 successful projects for his clients. Cross-industry. For Fortune 500 companies, start-ups, and scale-ups. B2B and B2C. Including luxury brands such as Louis Vuitton, Jelmoli, KaDeWe and many more.He has led digital and service strategies, developed products and services end-to-end, and drove growth through targeted marketing initiatives. He also guided organizations through complex transformation and change programs. From employee enablement to process, tool, and system optimization, all the way to strengthening customer centricity and corporate culture.In parallel, he spent many years as a lecturer in Strategic Design Thinking, Customer Centricity, and Digital Product &amp; Service Innovation; he currently teaches Customer Psychology and Behavior at HWZ Zurich. He holds a Master of Design from HS Anhalt at the Bauhaus Dessau. 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Including luxury brands such as Louis Vuitton, Jelmoli, KaDeWe and many more.He has led digital and service strategies, developed products and services end-to-end, and drove growth through targeted marketing initiatives. He also guided organizations through complex transformation and change programs. From employee enablement to process, tool, and system optimization, all the way to strengthening customer centricity and corporate culture.In parallel, he spent many years as a lecturer in Strategic Design Thinking, Customer Centricity, and Digital Product &amp; Service Innovation; he currently teaches Customer Psychology and Behavior at HWZ Zurich. He holds a Master of Design from HS Anhalt at the Bauhaus Dessau. 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